Methodologies
We offer a range of programs developed to meet the needs of our valued clients. Each project is customized to the needs of the client, and will often contain a combination of different project types and methodologies.
The following is a list of our most common services:
Junicon offers a range of methodologies to deliver strategic insight. Some common ones include:
Conjoint / Trade-off Analysis
Kano's Method / Customer Requirements Analysis
Van Westendorp Pricing Analysis
PIN Segmentation Analysis
Econometric Modeling
Junicon's Innovative Methodologies for Market Research
Traditional market research techniques such as focus groups, qualitative telephone interviews and online surveys are still at the core of many of the projects that Junicon completes.
However, there are many new market research methodologies and techniques that our team is using to get the best results for our clients.
Often these are new technologies that we apply to more traditional research methods.
Here is an introduction to some of OUR more innovative research methods:
Online Communities and Collaboration Tools
We collaborate with the leading providers of software for online discussion boards and similar collaboration tools where our respondents can interact and share ideas and feelings in multi-day or weekly studies.
Webcam-based Online Group Discussions and Interviews
Junicon can organize virtual group discussions and 1-1 interviews with clinical experts. During these online/telephone discussions we use webcams to capture the facial expressions of the participants.
Mobile Ethnography and Mobile Market Research
Respondents are asked to record their thoughts, feelings, and decisions on a regular basis through guided journaling, shooting photo/video from their smartphone, responding to prompts, and other mobile research methods.
Big Data Analytics
Our team of data experts use big data analytics to enhance the reach and depth of the research results for our clients. Our collection of data across multiple clinical environments can be used for predictive and behavioral analytics.
Observational Research
Junicon has the capability to organize observations of live surgical/medical cases in hospitals or private-practices. This approach is usually combined with follow-up interviews with the clinical stakeholders.
Device Design & Usability Testing Research
Junicon routinely supports medical device manufacturers and design experts with the implementation of design testing and formative research in the US, Europe, and Japan.